World Child Cancer is a leading international charity addressing global inequality in childhood cancer care. They work with local, regional, and international partners to improve diagnosis, treatment, and support for children with cancer in low and middle-income countries. Their services include improving treatment, family support, early diagnosis, and advocacy. The target audience is children with cancer and their families in developing countries. The unique selling proposition is their focus on bridging the survival gap between developed and developing countries, aiming to raise survival rates to 60% by 2030[1][2][3].