The World Council of Credit Unions (WOCCU) advocates for financial inclusion through the credit union model, serving over 291 million members in 118 countries. They offer advocacy, development, education, and networking services to strengthen credit unions globally. Their target audience includes underserved populations and credit union associations. WOCCU's unique selling proposition is its focus on empowering communities through cooperative finance, providing affordable financial services and promoting equitable economic growth. This approach differentiates them from traditional financial institutions by prioritizing member benefits over shareholder profits.