The World Egg Organisation (WEO), formerly the International Egg Commission, supports and promotes the global egg industry. It offers services like conferences, best practice sharing, and nutritional research through its Global Egg Nutrition Expert Group. The WEO targets egg producers, businesses, and stakeholders worldwide. Its unique selling proposition is its role as a unified voice for the industry, fostering collaboration and promoting eggs as a nutritional powerhouse. The WEO aims to increase global egg consumption through initiatives like "Vision 365," a decade-long plan to enhance the nutritional reputation of eggs globally[1][3][5].