The World Trade Center Northern California (NorCalWTC) facilitates international trade by providing education, resources, and connections for businesses in Northern California. They offer networking opportunities, protocol services, and discounted event rates for members. Their target audience includes companies seeking to expand internationally. The unique selling proposition is their ability to connect businesses with global trade networks and diplomatic channels, enhancing international business development. They also host international visitors, fostering diplomacy and exchange through programs like the International Visitor Leadership Program[1][2][3][4].