The World Trade Organization (WTO) is an international organization that facilitates global trade by setting rules and resolving disputes among its 166 member countries. It offers services such as trade negotiations, dispute resolution, and technical assistance to developing countries. The target audience includes governments and international businesses. The WTO's unique selling proposition is its role as the only global body governing international trade, promoting fair and open markets. It ensures compliance with trade agreements and provides a framework for countries to negotiate and settle trade-related issues, fostering economic growth and cooperation worldwide[1][2][3].