World Vision Australia is a Christian non-profit organization focused on international development aid and relief. It provides services such as child sponsorship, disaster response, and community development projects, aiming to improve access to clean water, health services, education, and economic opportunities. The target audience includes vulnerable children and communities worldwide. The unique selling proposition is its holistic approach to development, combining physical, social, spiritual, economic, and political needs, while ensuring aid is provided without religious or cultural bias. This approach emphasizes community involvement and long-term sustainability.