WPA Health Insurance, or Western Provident Association, is a UK-based non-profit private health insurance provider founded in 1901. They offer individual, family, and corporate health insurance plans, including cash and dental plans. Their services include flexible health policies with various tiers, such as Essential, Premier, and Elite, providing comprehensive coverage for treatments like cancer care and specialist consultations. Their target audience includes individuals, families, and businesses. WPA's unique selling proposition is its commitment to making healthcare affordable and accessible, combined with innovative technology and excellent customer service, earning them multiple industry awards[1][2][3].