WPS Health Solutions is a not-for-profit health insurance provider based in Madison, Wisconsin. They offer a range of health insurance plans, including Medicare supplement, individual, family, and group health insurance[3][5]. Their services include benefits administration and claims processing under government contracts[5]. The target audience includes individuals, businesses, military personnel, veterans, and seniors[1][5]. Their unique selling proposition is their long-standing commitment to delivering high-quality health solutions, particularly through their government contracts and community partnerships, emphasizing social and health equity[3][5].