XLMedia Plc is a digital media company specializing in creating engaging content for sports and gaming audiences, focusing on regulated markets and responsible gaming. They connect audiences with relevant advertisers, managing a portfolio of premium brands. Their target audience includes highly engaged users in the sports and gaming sectors. XLMedia's unique selling proposition is its ability to effectively direct traffic to online gaming operators while emphasizing responsible gaming practices. Currently, they are transitioning services after asset disposals and operate as an AIM Rule 15 Cash Shell[1][3][5].