XP Inc. is a Brazilian investment management company offering financial services including brokerage, fixed income, equities, investment funds, and wealth management. It targets individual and institutional investors in Brazil and internationally. Services include education classes, technology applications, and customer service. Unique Selling Proposition (USP): XP provides an open product platform allowing clients access to a wide range of investment products, making it a comprehensive financial services provider. Its focus on education and technology integration sets it apart in the market. The company operates globally with offices in Sao Paulo, New York, Miami, London, and Geneva[1][3][4].