Xtend, a Credit Union Service Organization (CUSO), supports over 350 credit unions across the U.S. by offering services such as communications, data analytics, contact centers, back-office services, and shared branching. Their target audience is credit unions and their members. Xtend's unique selling proposition is providing high-quality, cost-effective services that help credit unions stay competitive and enhance member engagement. By acting as a shared resource, Xtend extends the capabilities of its client credit unions, enabling them to better serve their members. This collaborative approach sets Xtend apart in the financial services sector.