Yale and August U.S. specializes in smart locks and smart home security solutions. They offer products that simplify access control and provide visibility into home entry, enhancing user convenience and safety. Their services are supported by the August and Yale Access apps, integrating with other smart home systems. The target audience includes homeowners seeking smart security solutions. The unique selling proposition is their innovative products that seamlessly integrate into smart home ecosystems, offering both convenience and peace of mind through advanced access control and visibility features[1][3].