Yates Communicates is not directly referenced in the search results, but a similar company, Yates Communications, offers media relations and PR services. They draft and distribute press releases, handle media inquiries, and provide strategic communication solutions for businesses of all sizes[1]. The target audience appears to be companies seeking to enhance their media presence. The unique selling proposition (USP) is their ability to effectively grab media attention through well-crafted press releases and pitches. However, specific details about Yates Communicates are not available from the provided search results.