Yoma Strategic Holdings is a diversified conglomerate operating in Myanmar, with a focus on real estate, consumer services, automotive, financial services, and investments. They offer real estate development, consumer services like F&B through KFC and YKKO, automotive solutions via Yoma Motors, and financial services through Wave Money. Their target audience includes local consumers and businesses in Myanmar. The unique selling proposition (USP) is their comprehensive approach to building a better Myanmar through a wide range of services, leveraging strategic partnerships and local expertise to drive growth and development in the region.