Youi Insurance is an Australian general insurance company offering services for vehicles, homes, watercraft, and small businesses. Founded in 2007, it operates under OUTsurance International Holdings. Youi's target audience includes diverse individuals with unique insurance needs. Their unique selling proposition is tailoring insurance to individual lifestyles, emphasizing customer-centricity and innovation. They have won awards for customer satisfaction, such as the Canstar Most Satisfied Customer Awards for car and home insurance in 2024[1][3]. Youi's approach focuses on personalized service and flexibility, setting it apart in the insurance market[3][5].