YuLife is a tech-driven insurance company that combines life insurance with wellbeing and rewards. It offers an all-in-one platform providing staff wellbeing challenges, virtual GP services, mental health support, and financial protection. Employees earn YuCoin by completing wellness activities, which can be redeemed for gifts or charitable donations. YuLife's unique selling proposition is its innovative model that rewards healthy living, fostering healthier teams and benefiting individuals, businesses, and society. The target audience includes companies seeking to enhance employee wellbeing and engagement. YuLife operates in the UK, US, and South Africa[1][2][3].