Zamara is a Pan African financial and insurance solutions provider based in Kenya, with operations in several African countries and the UAE[3]. They offer services including retirement fund administration, actuarial services, insurance brokerage, and corporate finance advisory[1][5]. Their target audience includes both individuals and businesses. Zamara's unique selling proposition lies in its ability to provide tailored financial solutions with a focus on simplicity, empathy, and trust, aiming to create a financially secure society[5]. Their approach emphasizes innovation and adaptability to meet changing market needs[5].