The Zambia Revenue Authority (ZRA) is responsible for assessing and collecting taxes and duties on behalf of the Zambian government. It offers services such as tax registration, filing returns, and issuing tax compliance certificates. ZRA's target audience includes businesses and individuals liable for taxes. Its unique selling proposition is its role as the sole authority for tax administration in Zambia, providing a centralized system for tax compliance and enforcement, facilitating international trade, and advising on tax policy[1][3][4].