Zeal, as seen on http://www.getzeal.io, offers solutions for enhancing POS terminal capabilities with customer identification, loyalty programs, and behavior insights. They empower brick-and-mortar retailers to improve customer retention and engagement through seamless loyalty experiences and transactional data analysis. Their target audience includes retailers seeking to enhance customer interactions and loyalty. The unique selling proposition is their ability to integrate POS terminals with a user loyalty app, providing personalized rewards and driving customer satisfaction. This integration helps businesses optimize retention and conversion rates by leveraging transactional data effectively.