Zebra Technologies specializes in real-time data capture and analysis solutions, offering products like mobile computers, barcode scanners, RFID systems, and software for industries such as retail, healthcare, manufacturing, and logistics. Their services include intelligent workforce management, asset tracking, and data analytics. The target audience includes businesses seeking to enhance operational efficiency and decision-making. Zebra's unique selling proposition lies in its ability to connect people, assets, and data, providing actionable insights to drive business performance. This integration enables enterprises to streamline processes and improve productivity across various sectors.