Zenith Bank Plc is a leading financial services provider offering personal, SME, investment, and corporate banking solutions. Services include current and savings accounts, lending solutions, private banking, project finance, and investment banking[3]. Their target audience spans individuals, small businesses, and large corporations. The unique selling proposition (USP) of Zenith Bank is its extensive use of technology to enhance customer experience and its strategic presence in Africa and beyond, allowing it to tailor solutions for complex business needs[1][3]. This positions them as a premier African banking partner with global reach[5].