Zepto, based on the URL http://www.zepto.com.au, is an Australian fintech company specializing in real-time account-to-account payment solutions. It offers data-rich, scalable payment services designed for the on-demand economy, facilitating direct connections between businesses and customers' bank accounts[2][4]. The target audience includes businesses seeking efficient payment systems. Zepto's unique selling proposition is its ability to provide secure, real-time payments, enhancing the efficiency and competitiveness of businesses in the digital economy[4]. The LinkedIn URL seems outdated, referencing its predecessor, Split Payments[2].