Zerodha is an Indian brokerage and financial services company offering an online trading platform for stocks, derivatives, currencies, commodities, mutual funds, and bonds. It targets retail and institutional investors, providing a discount broking model with flat fees and commission-free equity delivery. Zerodha's unique selling proposition is its pioneering discount broking model in India, offering low-cost trading with advanced technology and excellent customer support. The company also provides educational resources like Varsity and TradingQ&A, enhancing its appeal to a wide range of investors seeking cost-effective and user-friendly trading experiences[1][2][3].