Zest AI is a fintech company that provides AI-driven credit underwriting software to enhance lending accuracy and transparency. Their services include custom machine-learning risk models, model assessment, and regulatory compliance solutions for banks, credit unions, and specialized lenders. The target audience is financial institutions seeking to improve lending decisions and expand credit access equitably. Zest AI's unique selling proposition is its ability to analyze thousands of data variables, far surpassing traditional credit models, enabling lenders to make more informed decisions while maintaining risk levels, thus promoting economic equity. This approach has led to significant growth and industry recognition.