Zinnia simplifies life and annuity insurance by delivering comprehensive technology solutions. They offer services across the entire lifecycle of policy administration, including digital third-party administration, distributor solutions, and a consumer marketplace through Policygenius. Their target audience includes insurance carriers, distributors, and consumers. Zinnia's unique selling proposition is providing simplicity, speed, scale, and excellent experience through modern digital platforms, enabling faster product launches and efficient policy servicing. This positions them as a leader in digitizing the insurance industry[1][3][5].