Zions Bancorporation is a premier financial services company operating in 11 western states. It offers a wide range of services including commercial and small business banking, capital markets, investment banking, retail banking, and wealth management. Zions is a leader in Small Business Administration lending and public finance advisory services. Its unique selling proposition lies in its local management approach and distinct brands, allowing for personalized service. The target audience includes small businesses, middle-market companies, and individuals seeking financial services tailored to their needs. Zions is recognized for its excellence in customer service and banking awards.