Zions Bank is a community-focused financial institution offering a wide range of traditional banking and innovative technology services. It serves individuals, small-to-middle-market businesses, nonprofits, corporations, and institutions across the Intermountain West. Services include personal and business banking, digital banking solutions, and community-focused initiatives. The target audience is diverse, with a strong emphasis on local communities. Unique Selling Proposition (USP): Zions Bank's commitment to community development and its locally led, community-focused banking model set it apart, providing personalized service and economic support to local markets.