Zmarta is a financial technology company offering consumer finance services, including loan mediation, mortgages, electricity, and insurance. They empower customers to make informed financial decisions by providing cost-efficient solutions and in-depth customer insights to partners. Their target audience includes individuals seeking financial services and banks, electricity providers, and insurance companies. Zmarta's unique selling proposition is its ability to help consumers avoid overpaying by providing smart financial choices, leveraging a robust financial technology platform to ensure operational excellence. They operate under the Bauer Media Group in Sweden, Norway, and Finland[1][3][4].