Zopa Bank is a UK-based financial services company that offers personal loans, credit cards, and car finance. They also provide savings solutions like fixed-term bonds and easy access accounts. Their target audience is individuals seeking transparent and accessible financial products. Zopa's unique selling proposition (USP) is its commitment to simplicity, fairness, and honesty, with no hidden fees and customer-centric products. They leverage technology to deliver quick and seamless financial experiences, making them a trusted partner for over a million UK customers. Zopa's focus on customer feedback and innovation drives their product development and customer satisfaction.