Zuno General Insurance offers a range of general insurance products, including car, health, home, and loan insurance. Their services are designed to be simple and hassle-free, making insurance accessible and affordable for customers. The target audience appears to be individuals and families seeking comprehensive protection for their assets and health. The unique selling proposition (USP) of Zuno is its customer-centric approach and innovative products like the "Zuno Switch" policy, which uses a pay-as-you-use model based on vehicle usage, providing cost savings and convenience to customers. This approach simplifies insurance processes and enhances customer experience.