Zuora is a cloud-based software company that empowers businesses to thrive in the subscription economy. It offers a comprehensive platform, Zuora Central, which automates subscription order-to-cash processes, including billing, collections, and revenue recognition. Zuora's services cater to various industries, helping companies manage recurring revenue streams and nurture direct customer relationships. Its unique selling proposition lies in its ability to streamline complex billing and monetization processes, supporting over 50 pricing models and integrating with multiple payment gateways. Zuora's target audience includes businesses transitioning to subscription-based models, seeking scalable and flexible billing solutions.