Zurich Insurance Group is a global insurer offering General Insurance, Global Life, and Farmers Insurance services. They cater to individuals, small businesses, and multinational corporations with products like motor, home, life, and commercial insurance. Their target audience includes a wide range of customers across 215 countries. The unique selling proposition (USP) is their ability to provide personalized, effective insurance solutions backed by a strong brand reputation and extensive global network. They focus on risk management and sustainable value creation, emphasizing integrity and customer-centricity[1][2][3].